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Extraordinary fashion scents


America’s business

Faw, Larissa

NO LESS than 1,620 new fragrances were launched in 2014, including 925 women’s scents, 353 men’s potions and 342 unisex bouquets.
Next month, Inter Parfums will introduce a new fragrance of Oscar de la Renta called Extraordinary at Macy’s, Lord & Taylor, Belk and Dillard’s.
Simultaneously, the new scent will roll out across the globe, with emphasis in the Middle East, Southeast Asia, Canada, UK, Spain and Scandinavia.
Cloud data
Somewhere in cyberspace Microsoft’s Azure platform processes roughly six billion requests per month just for weather and temperature forecasting.
In and out
Next time you visit Jamba Juice, time them on how long it takes to get your order. The juice chain typically likes to have orders completed in three minutes, although lately it has been closer to four.
“The low three minutes speed to service [is] one of the leading indicators for us as we look at the overall guest satisfaction,” says the company’s James White.
Out of office
Business supplies chain Staples is expanding its options beyond the office. Last year, the retailer added more than 1,000 new products in categories beyond office supplies and introduced its US Postal Service-approved shipper program to more than 500 stores.
Down the aisle
Clothing retailer Urban Outfitters’ Anthropologie brand is expanding BHLDN, its bridal concept. Already five shop-in-shops exist inside Anthropologie stores and another will open in Atlanta, Georgia, this spring.
Late last year, the brand launched its Registry app and, to date, 11,000 registries have been created with an average of 15 items per registrant, while 40 per cent of Registry purchasers are first-time Anthropologie customers.
Sales book
Dallas-based advertising giant Dex Media – formerly Yellow Pages – closed out fiscal year 2014 with a presence in 43 states and more than 490,000 clients across the USA.
Some 38 per cent of the company’s clients buy its digital-media solutions, helping its digital ad sales to grow by 9.2 per cent last year while its print ad sales declined by 22 per cent.
The company’s digital clients spent an average of $2,900 per order.
Shopper selection
Twenty per cent of Target’s sales are food items. However, to boost its overall sales, the retailer is now focusing on four key categories – style, baby, kids and wellness.
Less juice
Based on a decrease in the estimated size of the lemon harvest, Limoniera now expects to sell approximately three million cartons of fresh lemons in fiscal 2015, rather than its previous guidance of between 3.2 million and 3.4 million cartons during the 12-month period.
But the company now anticipates that the average price per carton will increase to approximately $24 rather than its previous estimate of $22.
Fresh treats
Coffeehouse and doughnut chain Krispy Kreme opened shop number 1,000 in Kansas City last month.
And the North Carolina company has introduced Hot Light, a mobile app with a feature that notifies users when doughnuts are fresh out of the oven at their favorite Krispy Kreme shop.
Currently, java chip and chocolate-chip cookie dough are two of its most popular-selling flavors.
Make it fun
Homewares specialist Lifetime Brands is introducing its first line of cookware targeting millennials. Farberware Colorworks is a comprehensive line of high-design, high-function kitchen tools, gadgets, cutlery and pantry ware.
Company executives say millennials prefer contemporary looks as opposed to more formal styles.
Starter homes
In 2015, new housing construction is estimated to increase by 20-25 per cent and new-home sales are estimated to increase by 18-30 per cent, according to
Re/Max Holdings.
Homebuilders are now not only catering to move-up homeowners but also to first-time buyers, which should be a positive catalyst for residential real estate.
Plastic payment
In the United States today, there are roughly 10 million terminals that accept credit and debit cards and there are an additional three million “greenfield” opportunities, where stores accept cards but without a terminal.
These retailers may be using a keyboard, magnetic-stripe reader but not a client-facing terminal.
Native speakers
Language-learning specialist Rosetta Stone has previously focused on teaching English speakers additional languages but, now, it is repositioning its consumer business to focus more on teaching English to non-English speaking consumers, home-school students and small-business managers.

Downstream sales drought
AMERICANS who own a SodaStream sparkling-water maker consume 40 per cent more water and water-based beverages – or the equivalent of three more glasses of water a day – than those who don’t.
However, it seems people aren’t buying these products. Data shows that sales of sparkling-water makers declined by 57 per cent and flavor purchases declined by 40 per cent during the fourth quarter of 2014.

Larissa Faw covers business trends for Forbes, The Motley Fool and other financial websites. She can be contacted at

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