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Soft soap is so good for western leather brands


ONE OF the ways in which country-wear outfitter Cavender’s is celebrating its 50th anniversary is to declare western footwear maker Justin Brands its “vendor of the last half century”.
Announcing the award, company founder James Cavender said: “The strength of the Justin brand has been a significant reason for the growth of our business throughout several decades. We’re pleased to present Justin Brands with this award, and thank them for their partnership and commitment to success over the last half century.”
The honor is mutually beneficial. While Cavender’s celebrates its anniversary with special events, shopping promotions, an official 50th-anniversary cap and new stores in Chesterfield, Missouri, and Rockwall, it is also stocking Justin Brands’ Justin and Tony Lama boots at all its 71 locations.
Liberal bent
Among the current presidential candidates, Democrat Bernie Sanders is the clear winner among college women, according to a Her Campus Media poll of female higher-education students.
More than 44 per cent of the survey’s respondents said they would be most likely to vote for Sanders right now and 62 per cent said their impression of him was positive.
While support for the Republicans was split among the party’s many candidates, Carly Fiorina was the winner, with nearly 7 per cent of survey respondents choosing her for their vote.
The news was not as good for Donald Trump. More than 87 per cent of college women reported having a negative impression of him.
Upscale buyers
Men are more likely than women to plan to buy luxury items as holiday gifts, according to Shullman Research Center.
Gift cards are the favorite holiday selection for all luxury-gift buyers at 47 per cent overall, especially among the millennial generation among them, 55 per cent of whom prefer that option.
Gen-Xers are most likely to buy video games and related equipment, with 46 per cent voting for that choice, while the majority of baby boomers – 54 per cent – favor jewelry as their luxury gift of choice.
Hero salute
The nonprofit Hire Heroes USA and ad agency Ames Scullin O’Haire are launching an advertising campaign to inform television viewers how HHUSA helps veterans find employment.
Using testimonials, service men and women explain the value and extraordinary assistance provided by the group. The spot ends with the organization’s tag, “Transforming Military Service Into Civilian Success”.
Aging up
Good news, it seems, for car-owning young families. Newell Rubbermaid is introducing Graco’s 4Ever, a four-in-one car seat that grows with children so mom and pop don’t have to keep replacing their child’s restrainer during its early development.
Changing brews
For the past few years, alcoholic-beverage drinkers have not been able to get enough of cider but, according to Boston Beer, sales of the apple-based brew are now slowing down.
Instead, drinkers are turning to alcoholic root beer, so Boston is rolling out Coney Island hard root beer, a move the company says is well supported by its distributors, retailers and drinkers.
Paint by numbers
Paint group Sherwin-Williams provides a nice picture of housing-market conditions. Sales to residential contractors through its paint stores continue to grow at a double-digit pace, the company says.
Sales volumes for both residential and nonresidential construction markets increased from last year in the third quarter, albeit at a slower pace than those for the residential retained market.
However, S-W’s DIY business was down slightly in the quarter, while sales of its protective- and marine-coating products fell significantly.
Movie fans
The most interesting man in the world now has a rival – Miles Mouvay, a sybaritic movie “superfan” who is the new face of cinema-ticket seller Fandango.
Ad agency Stun Creative has created We Love Movies, an epic 360-degree comedy-based marketing and branding campaign for the company starring Saturday Night Live’s Kenan Thompson as Miles, a discerning film dandy who appears in eight TV spots and 18 digital videos.
Driver data II
Cell-phone-service giant Verizon is introducing Hum, which it describes as an aftermarket vehicle technology and subscription service to create a connected car driving experience that can operate in more than 150 million vehicles in the United States.
What that actually means is that you can now buy an OnStar-like device that monitors your car data and, among other services, it can let you know when anything’s wrong, can call for roadside assistance and can tell police where the vehicle is should it be stolen.
It communicates with you through a cell-phone app and the service costs $15 a month.
Holiday shopping
Sixty-nine per cent of shoppers now search for items online, then go to a store to buy them, according to management-services company Deloitte Digital.
According to Deloitte, 78 per cent of shoppers will use their smartphones for holiday shopping this year and 60 per cent will look to online recommendations by retailers.

Race shunt dents Dover numbers
IS NASCAR motor-racing circuit Dover Motorsports having a bad year? The Delaware-based company’s revenue during the third quarter was just $133,000, far lower than the $21.1m it took in last year, with the bulk of the difference apparently down to a change in dates for its big NASCAR race weekend.
This year’s Dover International round of the NASCAR Sprint Cup series took place on the weekend of October 2-4, just outside the third quarter. Last year, it took place one weekend earlier, on September 26-28, right at the end of Q3.
The event’s year-on-year revenue comparison could also see a slowing of pace for the company, it seems.
Appraising the outlook while announcing the Q3 results, chief financial officer Tim Horne said: “While we were lucky to dodge a hurricane and get all our events in during the weekend, the weather was pretty bad and walk-up attendance and therefore admissions revenue and per-cap sales will be affected.”
Yeah, but a $21m difference?

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