From orchard-inspired Apple Butter to classic Pumpkin Pie, Rita’s limited-time fall Concretes deliver spoonfuls of cozy flavor
HOUSTON (August 25, 2025) – Move over sweater weather – it’s spoon weather at Rita’s Italian Ice & Frozen Custard, the largest Italian Ice concept in the world! This season, Rita’s is launching an unforgettable new Concrete that captures the warmth and coziness guests look forward to this time of year: Apple Butter. Bursting with the sweet and spiced essence of slow-cooked apples and a hint of buttery richness, this seasonal recipe is destined to become a fall obsession and delight guests with every bite.
Guests can enjoy three delicious, limited-time-only Concretes that highlight the flavors of the season. The new Apple Butter Concrete blends Vanilla Frozen Custard with Apple Butter, Vanilla Wafers, and gooey Apple Pie filling for a dessert-like bite. And of course, Rita’s fall menu wouldn’t be complete without the return of the fan-favorite Pumpkin Pie Concrete, which delivers a familiar comfort for our guests with Vanilla Frozen Custard blended with Pumpkin Crème and Vanilla Wafers, for a spoonful of classic autumn flavor. For guests who can’t decide between these iconic fall treats, Rita’s has you covered with the best of both worlds! Introducing the new Harvest Swirl Concrete, where smooth Apple Butter meets the fan-favorite Pumpkin Crème, blended with Vanilla Frozen Custard. These fall Concretes are available at participating locations for a limited time only, now through October 5, while supplies last.
