Brazoria-Galveston County Farm Bureau (CFB) was recognized by Texas Farm Bureau (TFB) for its efforts to share more about local agriculture on social media.
During TFB’s recent 88th Annual Meeting, the county received the Ada Lee Mutchler Communications Award, a statewide recognition for the best overall campaign by a county Farm Bureau for its communications efforts through Facebook.
“Brazoria-Galveston County Farm Bureau has put much effort into spreading awareness and promoting agriculture in the community,” TFB Director of Communications Gary Joiner said. “The Facebook page is very active and routinely shares accurate information to help everyone understand more about how our food and fiber is grown. We are proud to recognize its efforts.”
Brazoria-Galveston CFB Ag Programs Coordinator Deana Fuchs is mainly responsible for the page’s activity and success. She noted the CFB staff and leaders have put in much time growing their reach and establishing themselves as a reputable resource for factual agricultural information.
“It’s important to let the community know not only what Texas Farm Bureau is doing, but what the county is doing to promote and advocate for agriculture. We use our Facebook page to share ag facts and education and let people know how important agriculture is to every single one of us,” Fuchs said.
Building brand awareness through social media of the membership organization helps strengthen relationships with members and non-members alike, especially in a region that continues to grow more urban. Fuchs tries to ensure some of their posts feature local farms and ranches so followers can see agriculture in their own community.
“We try to do a mixture of posts about our activities and events letting people know where we are and what we’re doing along with general ag education posts,” Thomas Ferguson, Brazoria-Galveston CFB president, said. “Featuring local agriculture is especially important. It really helps people connect what we talk about with what’s happening around them.”
The Ada Lee Mutchler Award honoree receives a plaque and $500 honorarium. The winning CFB of the Superior Award in Communications of each division receives a plaque and $250 honorarium. An Outstanding Award in Communications comes with a certificate.
Many CFBs across Texas are reaching the public through their Farm Bureau Facebook pages. These CFBs are excellent agricultural advocates at the local level, publicizing the work of members, leaders and Farm Bureau through social media, Joiner noted.
To reward the hard work of CFBs, TFB hosts the annual County Communications Awards. The competition is split into two divisions; Small and large county Farm Bureaus, as determined by membership.
Awards are given in both divisions for Superior or Outstanding in Communications, based on the awards program’s point system.
Only one CFB is recognized each year for the Ada Lee Mutchler Communications Award.
You can learn more about what the Brazoria-Galveston CFB is doing to promote agriculture by visiting their Facebook page at www.facebook.com/brazoriagalvestoncofarmbureau.
